Digital Marketing Specialist ✕ Social Media Manager

content · campaigns · community Portfolio.

2026 Colombo, Sri Lanka Scroll ↓

I don’t just post content. I build calendars, campaigns, and communities that drive real engagement.

(the short version of me)

01

Hi! I’m Chathuri.

(nice to meet you)
Portrait of Chathuri De Silva
fig. 01 · Chathuri, probably mid-idea

I’m a digital marketing specialist and BBM (Hons) Digital Marketing graduate from the University of Kelaniya, with hands-on experience in social media management, content creation, campaign support, and performance marketing.

I’ve worked across multiple brands in freelance and professional settings, from a Canadian tech company to an AI R&D startup and a boutique villa, supporting content execution, audience engagement, and data-driven improvements.

Based in Colombo, Sri Lanka, I manage multi-platform content and adapt strategies for different audiences and objectives, telling stories in English and Sinhala.

02

The journey.

(so far)

Where I’ve worked

  1. 2025-now Marketing Lead · Contract Futurity Technology · AI R&D company
  2. 2025-now Social Media Manager · Freelance The Tranquilité Villa
  3. 2025 Digital Marketing Intern · Contract Bconic Technology Inc, Canada
  4. 2021-22 Sales & Marketing Intern People’s Bank Card Center

Where I’ve studied

  1. 2022-26 BBM (Hons) in Digital Marketing University of Kelaniya
  2. 2012-20 GCE A/Ls · 3As, Commerce Gothami Balika Vidyalaya, Colombo · O/Ls 8As 1B
  3. 2007-11 School Sri Sangamitta Balika Vidyalaya, Colombo

Beyond the job

  1. proj. Soyuru Piyapath Learning resources & mentorship for underprivileged children, promoting equal education and social impact
  2. proj. CLO-THINK · research Transforming textile waste into eco-friendly bricks through a reward-based collection system
  3. 2012-now Team Leader, Leo Club of UOK ’22-’24 Rotaract Club of UOK member · Sri Lanka Girl Guides Association member since 2012
03

How I add value.

(pick a card)
01 /

Content & Social

  • Social media content: Instagram, Facebook, LinkedIn, TikTok
  • Captions, reels & storytelling
  • Content calendars & scheduling
  • Platform management & campaign coordination
  • Influencer collaborations
02 /

Performance & Search

  • Meta Ads & Google Ads support
  • SEO audits & keyword research
  • SEO-friendly blog & web content
  • Performance tracking & insights reporting
  • Campaign evaluation
03 /

Creative & Communication

  • Content ideation & campaign messaging
  • Short-form video: reels & TikTok
  • Translating technical topics into simple narratives
  • Visual content: Canva, Photoshop, CapCut
  • Storytelling in English & Sinhala
04

Fluent in.

(the toolkit)
Meta Business SuitesocialGoogle Adssearch
SEMrushseoGoogle AnalyticsdataChatGPTai
CanvadesignCapCuteditPhotoshopvisualGoogle Workspaceworkflow
05

Wins.

(and honors)
  1. SDG Youth ChallengeWinners 2024 · ICBI
  2. RotaTomorrow 3.0Winners 2023
  3. President’s Guide Award2019 · Girl Guides
  4. Best Girl Guide of the Year2017 · Gothami Balika
  5. Duke of EdinburghBronze Award 2016
  6. Visharad in Violin2018 · Bhatkhande Sangit Vidyalaya
  7. School Sporting Honors2022 · Gothami Balika
06

Case files.

(the receipts)
✳ Product still 720×900 · webp
fig. 02 · fresh out the oven
Monde french bakery logo on the brand red
fig. 03 · monde, the mark
✳ In-store still 720×900 · webp
fig. 04 · negombo, in the flesh

Case file № 01 · Jan to May 2026

Monde.

Built the digital face of Monde, a French bakery in Negombo, Sri Lanka: branding, photography direction, and social media from day zero, delivered during my tenure at Invos Global alongside the web team behind monde.lk.

0 Followers · from zero, 3 months
0 Website visits · 3 months
0 Conversion rate
0 B2C orders & B2B partnerships
Brand & Presence
  • Guided the branding and the whole digital presence from the bakery’s inception
  • Coordinated with the web team behind monde.lk so animation and motion stayed coherent across website and social
  • Set photography direction and product styling from day one
  • Kept one visual language across every digital touchpoint
Role & Scope
  • Main point of contact for everything digital on the Monde project
  • Campaign planning, posting schedules, and designer coordination
  • Ran ad campaigns and managed the social accounts end to end
  • Steered content across Instagram, Facebook, and TikTok
Outcomes
  • 0 to 1,000+ followers within the first 3 months
  • 1M+ website visits in 3 months
  • CPL around LKR 50 to 100 at ~3% conversion
  • 20+ B2C online orders and 5+ B2B partnerships

Exhibits (dropping soon)

✳ Instagram post 1080×1080 · webp
fig. 05 · ig post
✳ Instagram post 1080×1080 · webp
fig. 06 · ig post
✳ Instagram post 1080×1080 · webp
fig. 07 · ig post
✳ Carousel · 1/4 1080×1350 · webp
✳ Carousel · 2/4 1080×1350 · webp
✳ Carousel · 3/4 1080×1350 · webp
✳ Carousel · 4/4 1080×1350 · webp
fig. 08 · ig carousel · swipe →
Reel 1080×1920 · webm + webp poster
fig. 09 · ig reel
Reel 1080×1920 · webm + webp poster
fig. 10 · ig reel
TikTok 1080×1920 · webm + webp poster
fig. 11 · tiktok
monde.lk · screengrab 1920×1080 · webm + webp still
fig. 12 · website walkthrough
✳ Platform still 720×900 · webp
fig. 13 · the platform
Suara gradient wordmark on white
fig. 14 · suara, the mark
✳ Campaign still 720×900 · webp
fig. 15 · campaign, in the wild

Case file № 02 · Mar to May 2026

Suara.

Co-ran social for Suara, a gamified survey platform where completing tasks earns vouchers: conversion-first campaigns, reels for Instagram and TikTok, and A/B tested targeting for suara.me, built by the Invos Global web team.

0 Registered users · by May 2026
0 Signups via social campaigns
0 Average cost per lead
0 Active user accounts
Growth & Conversion
  • 30K registered user accounts by the end of May 2026
  • ~18K of those generated through social media campaigns
  • Average CPL of ~$0.28 held across multiple campaigns
  • 5K active user accounts on the platform
Role & Scope
  • Co-managed social media with a colleague, focused on ad conversions
  • Reels for Instagram and TikTok, extending the proven content structure
  • Planned new strategies for bringing users onto the platform
  • A/B testing based campaigns across demographics
The Platform
  • Gamified surveys: participants complete tasks and earn vouchers
  • Conversion-focused funnels feeding registrations end to end
  • Website suara.me developed by the Invos Global web team

Exhibits (dropping soon)

✳ Instagram post 1080×1080 · webp
fig. 16 · ig post
✳ Instagram post 1080×1080 · webp
fig. 17 · ig post
✳ Instagram post 1080×1080 · webp
fig. 18 · ig post
✳ Carousel · 1/4 1080×1350 · webp
✳ Carousel · 2/4 1080×1350 · webp
✳ Carousel · 3/4 1080×1350 · webp
✳ Carousel · 4/4 1080×1350 · webp
fig. 19 · ig carousel · swipe →
Reel 1080×1920 · webm + webp poster
fig. 20 · ig reel
Reel 1080×1920 · webm + webp poster
fig. 21 · ig reel
TikTok 1080×1920 · webm + webp poster
fig. 22 · tiktok